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Marketing

Economic Development Marketing and Attraction

 

Course Dates:

• June 25 – August 27, 2012: Register Online

This course examines the process of strategic comprehensive marketing. It includes market research techniques such as market segmentation, targeting, and cluster analysis; methods for preparing a marketing plan; a study of the process by which site selection decision makers identify locations for businesses; and techniques of internal and external advertising, promotion, prospect hosting in economic development; and performance metrics. Although the course emphasizes business attraction, new business development, existing business, and product (community) development are included as part of a comprehensive approach.

IEDC Bookstore
To order the 2011 edition of the Economic Development Marketing and Attraction Manual please contact: Emily Bell
Phone: 202.942.9452
Email: ebell@iedconline.org

 

Cancellation, No-Show, and Refund Policy

Qualified substitutions will be accepted at any time. Cancellations received prior to OU/EDI close of business on June 18, 2012 will be required to pay a $150 processing fee.

There will be no refunds for cancellation after  June 18, 2012. If registration fees are not paid prior to the cancellation or no-show, you will be billed.

Cancellations must be received in writing by mail, fax (405.325.7329), or email edi@ou.edu. Telephone cancellations are not accepted.

 

Return to Online Course information

 

Upcoming 2012 Institutes

Select city for dates
and more information.

• Oklahoma City, OK

• Indianapolis, IN

 

2012 Online Courses

Select course for dates
and more information.

• Strategic Planning

• Entrepreneurship

• Marketing

 

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